Glossary
White-label taxi app
A passenger or driver app built on a software provider's platform but published under the taxi operator's own name and brand.
A white-label taxi app runs on a technology provider’s platform but carries the operator’s brand, name and colours in the app stores. Passengers see your company, not the software vendor.
Owning a branded app keeps the customer relationship and data with the operator, unlike a shared network app where many operators appear under one consumer brand.
Related: the white-label passenger app.
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