Glossary
White-label taxi app
A passenger or driver app built on a software provider's platform but published under the taxi operator's own name and brand.
A white-label taxi app runs on a technology provider’s platform but carries the operator’s brand, name and colours in the app stores. Passengers see your company, not the software vendor.
Owning a branded app keeps the customer relationship and data with the operator, unlike a shared network app where many operators appear under one consumer brand.
Related: the white-label passenger app.
Next step
Talk to us about your operation
A no-commitment conversation about how your operation works today, and a technical session for your IT lead if that helps. We will tell you honestly what we know, what we would need to find out, and whether a migration makes sense.
- A migration blueprint built around your operation
- Your current system keeps running while each step is tested
- Honest answers, including what we need to find out first