taxi.gr Archives - eCabs Technologies

How strategic marketing activations drive engagement, brand awareness, and measurable growth in mobility.

In the competitive world of mobility, organic engagement is critical in driving growth. At eCabs Technologies, we pride ourselves on fostering a network where city partners learn from each other’s successes, leveraging data-driven insights to continuously refine their marketing strategies. Our latest example of this cross-city collaboration comes from a strategic marketing initiative that ran in Malta and evolved into a successful awareness- and engagement-boosting activation in Athens.

How a Lamborghini Campaign Drove Real Engagement in Malta

For April Fool’s 2024, eCabs Malta launched a marketing campaign introducing a brand-new ride category: Super+, featuring a Lamborghini available for booking via the eCabs app. While the category itself was designed as a promotional Lamborghini powered growth marketing tool rather than a functional offering, the campaign generated substantial traction.

The initiative delivered impressive results:

More than 260k organic social interactions.
Installs surged by 81% – completed registrations and organic sign-ups by 60% and 22%, respectively.
Ride bookings increased by 20%, demonstrating strong user engagement and conversion beyond initial sign-ups.
Coverage via Maltese media outlets, including Times of Malta and LovinMalta.
Follow-up user-generated content that sustained momentum throughout the month, including what became the top-performing TikTok post of 2024, further amplifying the campaign’s reach.
Engagement levels in April saw a significant boost, with peak activity 192% higher than February’s strongest week and 305% above May’s highest recorded week.
Instagram profile visits surged 38% compared to March and 370% compared to May, while TikTok drove 80k+ views on said content.

All of this was achieved without any paid promotion, demonstrating the power of strategic, shareable content.

Expanding the Concept: Taxi.gr’s Lamborghini Activation in Athens

Our Athens-based city partner, Taxi.gr, elevated the concept by making the Lamborghini bookable via its own in-app vehicle category for one weekend as a guerrilla awareness campaign.

Here’s how Taxi.gr leveraged the playbook to drive exceptional results:

A multi-day campaign featuring an in-app Lamborghini category.
Influencer collaborations played a key role in amplifying the campaign’s reach, with Alexandros Kopsialis (1.1M followers) leading the charge. Influencers involved had a combined followership of over 2.6 million, expanding the campaign’s visibility and impact.
At least 7x in estimated installs in March (projected) vs. February.
At least 5x in estimated Daily Active Users in March vs. February, demonstrating strong user engagement beyond the install.
Widespread media coverage, further solidifying Taxi.gr’s presence in the competitive Athens taxi app market.
Major boost in brand awareness for Taxi.gr, driving both engagement and long-term user retention.

Leveraging Insights for Continuous Growth

These activations illustrate that eCabs Technologies is more than just a software provider; we are also a strategic marketing and operational partner. Our growing selection of playbooks – covering Launch, Marketing, PR, and Branding – are continuously updated and shared with our city partners to drive success. By leveraging data-driven insights and best practices, we enable our partners to make informed marketing decisions that optimise the entire funnel.

We are committed to success stories like the supercar campaign, where real-world experiments translate into measurable business impact. Whether through creative engagement strategies or influencer-led campaigns, our network thrives on the continuous exchange of insights, ensuring that each activation is stronger than the last.

As we refine our strategies with our partners, one thing remains clear: the right mix of creativity, localized insights, and shared expertise can transform an idea into a high-impact marketing success.

Want to learn more about how we help mobility partners thrive? Subscribe to our newsletter for more insights on innovative marketing strategies and industry trends.

eCabs Technologies is set to deploy its ride-hailing platform in Athens, Greece, as it begins taking its industry expertise and operational know-how to new jurisdictions.

The taxi.gr ride-hailing app, developed at the eCabs Technologies headquarters in St Julian’s, Malta, and operated by Intelligent Mobility App S.A. based in Athens, Greece, provides a seamless online ride-hailing solution for riders as well as safe and flexible work for drivers, empowering individuals to move and work on their own terms.

It is the first territory where eCabs Technologies’ ride-hailing platform is being launched with other international jurisdictions also in the pipeline.

eCabs Technologies Founder and Chief Executive Officer Matthew Bezzina said the upcoming launch in Athens in September is the fruition of years of research and development and months of collaboration with its partners in Greece.

The taxi.gr platform is set to be an important player in shaping the digital transformation of the ride-hailing landscape in Greece.

“We are really proud of what we have created and what the company has accomplished. Growing eCabs from a small three-man start-up in 2010 to a group of companies employing over 400 people and a technology company with industry-leading talent. Now we are excited for eCabs Technologies to be flying the Maltese flag in the international ride-hailing industry beyond Malta’s shores,” he said.

On his part, Manos Koronakos, CEO of Intelligent Mobility App S.A. said, “This is a great opportunity and a perfect time for us to be launching our Taxi.gr ride-hailing platform, in a market that is ripe for digital growth. We are very excited to be working with eCabs Technologies with whom we have forged a great understanding and relationship”.

Manos Koronakos, CEO of Intelligent Mobility App S.A. with Matthew Bezzina, CEO of eCabs Technologies.

Digitising an offline market

Athens’ transportation market presents an exciting opportunity.

With a population of well over three million people, and more than six million annual tourist arrivals, the Greek capital has significant potential for growth.

And, with a significant portion of Greek rides still waved down from the curb or booked over the phone, the ride-hailing options for users remain largely offline.

Recognising the digital transformation sweeping through the industry globally, eCabs Technologies sought to create a dynamic online solution that caters to the needs of both riders and drivers alike.

“At eCabs Technologies we believe that by digitising the transport sector, we can unlock its potential. This is what we have been driving towards everyday. Taking our tech to new, exciting jurisdictions like Athens is a big step towards achieving this goal,” Bezzina said.

Tailor-made tech

The eCabs Technologies engineering team in Malta developed a turnkey, white-label tech solution.

This allows businesses all over the world to use the platform together with eCabs industry expertise and experience, to successfully launch their brands in any jurisdiction.

The tech solution is also developed with bespoke country and city-specific features.

The taxi.gr platform being launched in Greece for instance, features a new in-app pricing model based on the metering requirements set by Helenic transport regulators.

eCabs Technologies ride-hailing platform lands in Greece

Bezzina said that all new tailor-made technology components that are developed in Malta for specific countries will further enrich the eCabs Technologies platform.

These features are designed to provide optimal support for international partners through efficient deployment of country-specific features that respect different jurisdictions’ needs and regulations.

Invaluable support

Bezzina said that the objective of taking eCabs Technologies to new heights would not have been possible without the support of the Malta Development Bank:

“The MDB has supported this project from the start, believing in our relentless mission to internationalise and take our locally built technology overseas. We are thankful for their trust and their support to help finance this growth which has helped make our vision a reality.”

To launch taxi.gr in Athens, eCabs Technologies has partnered with a major player in the Greek transportation industry and Bezzina said the eCabs team is excited to be working with them.

Looking ahead, eCabs Technologies and its Greek partners have ambitious plans to extend the taxi.gr platform across mainland Greece and its islands, providing a convenient and reliable transportation solution to an even broader national audience.

As the partnership evolves, the focus will remain on enhancing the rider experience, providing economic opportunities for drivers, and contributing to the ongoing digital transformation of the transport sector.

eCabs Technologies meanwhile is also engaged in other internationalisation partnership projects and will be releasing further announcements in the coming months.

“This is an exciting time for us – eCabs Technologies is moving from local to international, empowering ride hailing technology beyond its home shores, one partnership at a time,” Bezzina said.

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