PM visit

PM Visits eCabs Technologies HQ to Mark International Expansion

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A milestone moment as Malta’s Prime Minister recognises the global impact of a homegrown tech company.

eCabs Technologies had the honour of welcoming Prime Minister Robert Abela and Minister for Transport, Infrastructure and Public Works Chris Bonett to its new headquarters in St Julian’s, Malta. The visit marked a major milestone for the Maltese technology company, which announced the launch of its shared mobility platform in Berlin, Germany, and Bristol, United Kingdom.

PM visit

During the visit, the Prime Minister praised eCabs Technologies as an exceptional example of Maltese innovation reaching international markets. He described the company’s growth as “evidence of the potential of Maltese companies to excel and compete globally,” and highlighted the importance of institutions like the Malta Development Bank and Bank of Valletta in supporting ambitious tech initiatives.

The expansion follows the successful completion of an €18 million product development programme, one of the largest of its kind in Malta.

With operations now spanning cities across Malta, Romania, Greece, Germany, and the UK, eCabs Technologies continues to provide regulation-ready mobility solutions to complex urban environments. A sixth market outside the European Union is expected to be announced in the coming weeks.

This visit reflects not only a celebration of local success but also a broader recognition of Malta’s potential as an innovation hub for future-facing industries.

In the Press:

Times of Malta | Malta Daily | MaltaCEOs | MaltaToday | TVMNews | ONE

Celebrating 15 Years with a New Home

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Commemorating our journey from local disruptor to global mobility leader with a bold new HQ.

As eCabs Technologies marks its 15th anniversary, the company is celebrating more than just a milestone – it is ushering in a bold new chapter of growth, global expansion, and industry transformation. With its recent move to new offices in the Mercury Tower’s Fimbank building in the heart of St. Julian’s, eCabs Technologies is reinforcing its position as a leading innovator in the European shared mobility industry, paving the way for the next phase of its journey. 

From a Local Disruptor to a Global Mobility Engine

Since its inception in 2010, eCabs has consistently set the standard for ride-hailing in Malta. What began as a dial-a-cab operation with a vision to revolutionise traditional taxi services quickly evolved into a digital-first pioneer. By 2012, eCabs had introduced an on-demand, app-based mobility solution, years ahead of the mainstream adoption of ride-hailing in Europe. 

The mid-2010s saw the arrival of global ride-hailing giants, intensifying market competition. Instead of merely bracing for impact, eCabs transformed this challenge into an opportunity. By 2017, the company had begun developing its own proprietary ride-hailing platform from the ground up, designed not only to compete locally but to serve as a world-class solution for operators globally. The investment in technology only accelerated in 2020, as the COVID-19 pandemic reinforced the need for scalable, adaptable digital infrastructure. 

eCabs Technologies has evolved into a global mobility engine, supporting taxi operators across multiple markets with a scalable, competitive ride-hailing solution built for the future. With a world-class ride-hailing platform already disrupting the industry, the company is shifting from an intensive building phase to a market-driven growth strategy, accelerating its expansion and redefining mobility solutions on a global scale. 

Positioned for Growth in a Transforming Industry

The European shared mobility market is projected to grow from €85 billion as of 2024 to €200 billion by 2030, driven by urbanisation, digitalisation, and evolving regulatory frameworks. eCabs Technologies is uniquely positioned to capitalise on this transformation by equipping traditional taxi operators with the tools they need to compete against global giants like Uber and Bolt. 

With over 100,000 taxi companies across Europe, the demand for cutting-edge technology that enables fleet operators to scale and modernise has never been greater. eCabs Technologies offers an alternative to costly market expansion strategies, allowing operators to digitise and optimise their services without engaging in unsustainable fare wars. The company’s platform is built to empower local taxi operators, ensuring they remain competitive while adhering to regional regulations. 

The company’s move into its new headquarters reflects its continued commitment to innovation and excellence, standing as a testament to Malta’s potential to produce high-growth businesses beyond its traditional strongholds of hospitality and construction. eCabs Technologies is leading the way in shaping the island’s tech industry, proving that Malta can be a hub for cutting-edge technology and global innovation. Situated in the Mercury Tower complex, the office space is designed to foster collaboration, attract top talent, and provide the infrastructure needed to support eCabs Technologies’ growing international footprint.

A Future Fueled by Innovation and Expansion

Looking ahead, eCabs Technologies is laser-focused on accelerating its international expansion, strengthening its partnerships, and continuously enhancing its platform. The next phase of growth will see the company scaling its presence in key markets where regulatory shifts and technological readiness create the highest potential for impact, driving digital transformation across the taxi industry. 

The move to Fimbank Mercury Tower represents more than just a physical transition – it symbolizes a company that has continuously evolved, adapted, and led in an ever-changing mobility landscape. As eCabs Technologies embarks on this new phase, it remains committed to its mission: empowering taxi operators worldwide with the technology they need to thrive in the digital era. 

As the company celebrates its 15-year milestone, one thing is clear – this is just the beginning. eCabs Technologies is not just moving into a new office; it is stepping into the future of mobility. 

Living Our Values at eCabs Technologies

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At eCabs Technologies, our values are more than just words on a wall; they define who we are, how we work, and where we’re headed. As we continue to innovate and evolve, our core principles remain the foundation of our success. They guide our decisions, shape our culture, and ensure that we stay true to our mission of revolutionising mobility through technology.

Our values inspire us to push boundaries, foster collaboration, and cultivate a workplace where everyone is empowered to grow. They serve as a constant reminder of the standards we uphold and the impact we strive to create in our industry.

Our Company Values

Trust & Responsibility

Trust is the foundation of our relationships—both internally and externally. We operate with transparency, honesty, and a sense of responsibility in everything we do. Every team member is accountable for their actions and decisions, ensuring we maintain the highest standards of professionalism and ethics.

We believe that trust is built through consistency and integrity. By delivering on our commitments and always acting with sincerity, we strengthen the trust that our employees, partners, and customers place in us. Responsibility goes hand in hand with trust, driving us to take ownership of our work, support each other, and ensure that our business operates in an ethical and sustainable manner.

Succeed Together

We believe that success is a collective effort. By fostering an environment of collaboration, teamwork, and mutual support, we empower our people to achieve more together. We share knowledge, celebrate achievements, and grow stronger as a team.

Collaboration fuels innovation, and by working together, we are able to solve complex challenges and achieve ambitious goals. Our company thrives when individuals contribute their unique skills and perspectives while also uplifting their peers. We cultivate a culture where open communication, respect, and shared learning drive our collective success.

Customer First

Our customers are at the heart of everything we do. We are committed to understanding their needs, exceeding their expectations, and delivering an unparalleled experience. Whether it’s through our cutting-edge technology or our unwavering dedication to service, we put our customers first in every decision we make.

To us, customer-centricity means more than just providing great service—it means actively listening, anticipating needs, and continuously improving our offerings. We aim to build long-term relationships based on trust, reliability, and a deep understanding of the people we serve. Every interaction is an opportunity to enhance their experience and demonstrate our commitment to excellence.

Built on Resilience

In a fast-moving industry, resilience is key. We embrace change, adapt quickly to new challenges, and remain steadfast in our approach. Our ability to overcome obstacles and continue innovating ensures that we remain at the forefront of our industry.

Resilience means having the courage to take risks, learn from failures, and push forward with determination. We cultivate an environment where challenges are viewed as opportunities for growth, and every setback is a stepping stone toward success. Through perseverance and adaptability, we continue to break new ground and drive meaningful change.

At eCabs Technologies, our values are not just guiding principles—they are the DNA of our organisation. By living these values every day, we continue to push boundaries, create impact, and shape the future of mobility. Together, we drive forward with purpose and passion, fostering a culture of innovation, trust, and excellence.

Cultivating a driver-centric culture at eCabs

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Building the future together

6:00 AM—The sun is just beginning to rise as Grace, an eCabs driver with three years of experience, wakes up to start her day. She grabs her phone and opens the eCabs Driver App, which displays a personalised dashboard. She notices that there’s a surge in demand near Msida due to a morning conference—a detail highlighted thanks to our real-time data analytics.

6:30 AM—After a quick breakfast, Grace heads to her car. Before setting off, she checks the new driver campaigns feature in the app. This week, there’s a challenge to complete eight rides for a bonus. Motivated, she accepts the challenge.

7:00 AM—Grace picks up her first passenger, a business professional heading to the conference. The app’s navigation, powered by our partnership with Google Maps Mobility Platform, suggests the fastest route, avoiding unexpected traffic from an accident reported moments ago. The passenger is impressed with the smooth ride and leaves a five-star rating.

8:00 AM—Between rides, Grace receives a notification about surge pricing activated in her area—an update we implemented after drivers requested a way to maximise earnings during peak times.

9:30 AM—She stops by Ottimo Cafè for a quick coffee break. There, she chats with other drivers about the new gamification features. Some are excited about the friendly competition.. The shop buzzes with camaraderie, reinforcing the sense of community.

10:00 AM—Back on the road, Grace is also participating in a beta test for an upcoming app navigation feature using the new build. As a driver who frequently provides feedback, she’s invited to try out new tools before they’re released. She appreciates that her suggestions are valued and often see the light of day in app updates.

12:00 PM—After several more rides, Grace checks her progress on the driver campaign. She’s halfway to her goal. The gamification elements make her work feel more engaging, almost turning her day into a rewarding game.

2:00 PM—She picks up a passenger who mentions how much they enjoy using eCabs, citing positive experiences with friendly drivers like Grace. This feedback boosts her spirits, reminding her why she loves her job.

4:00 PM—As Grace wraps up her day, she reviews her earnings, which are higher thanks to the surge pricing periods and the driver campaign which she has now completed. Feeling accomplished, she heads home, looking forward to the next day’s challenges.

At eCabs, drivers like Grace are at the heart of everything we do. By immersing ourselves in their daily experiences, we understand the importance of tools and features that make their work more efficient, profitable, and enjoyable.

Like our CEO Matthew Bezzina says, ‘we respect the past, but we build for the future’. Our journey from a traditional dial-a-cab service to a leading digital ride-hailing platform has been guided by putting our drivers first.

Driving Innovation from Behind the Wheel

To truly understand our drivers, we need to experience their world. While some of us come from tech backgrounds, key members of our team are former drivers.

Their firsthand insights shape our product development, ensuring we address real challenges. They share stories about navigating busy streets, engaging with passengers, and the nuances of day-to-day driving that only someone behind the wheel would know.

By integrating their experiences, we’re able to build solutions that genuinely make a difference.

Collaborating on Features That Matter

We don’t make assumptions about what our drivers need—we ask them. Through beta test sessions, ride-alongs, and regular conversations at our garages, we maintain open communication.

This collaborative approach led to the implementation of surge pricing, a highly requested feature that helps drivers like Grace maximise earnings during peak demand.

One driver shared, “The introduction of surge pricing has really boosted my income during busy times. It’s great to see eCabs listening to us.”

Building the Future Together

The mobility industry is changing fast, and our drivers are at the forefront of this transformation. We understand that embracing innovation is a team effort.

By involving drivers—including former drivers now on our team—in the development process, we’re able to anticipate needs and deliver solutions that keep us all ahead of the curve.

Moreover, eCabs Technologies is actively engaging in collaborative consulting and testing initiatives with our international city partners. This ensures that our solutions are seamlessly aligned with the unique needs and expectations of each urban environment.

Your Voice Matters

Every driver has unique insights that contribute to our collective success. We’re committed to fostering an environment where voices are heard, ideas are valued, and contributions are recognised. After all, building the future of mobility is a journey we’re on together.

Are you an eCabs driver with ideas to share? Or maybe you’re interested in joining a company that values your input and invests in your growth? Reach out to us today and be part of shaping the future of ride-hailing.

Together, we’re not just driving cars—we’re driving change.

Check out our full-time and part-time vacancies.

By eCabs Technologies’ Product Owner, Driver Experience: Asemota ‘A.I.’ Ize-Iyamu

A journey of personal growth and success

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Personal growth is very important to me. And I count myself fortunate that the field I work in is conducive to pushing boundaries and fueling creativity.

My fascination with people and their dynamics drives me to work towards finding solutions that can enhance the quality of experiences for both customers and businesses. This gives me a sense of purpose in my professional endeavours.

Outside of work, my most important role is being a mother to two young and lively boys. They keep me happily occupied in my free time, and I cherish every moment spent with them.

I have also actively pursued further education through various courses and engaged in diverse projects. These experiences have enriched my skillset and allowed me to contribute effectively to different challenges.

As far as my career trajectory goes, I had worked as a Business Analyst since 2016, three of those years in a Scrum environment at eCabs. The company then offered me the possibility to move on to a Product Owner role smoothly and naturally.

Nowadays, I am responsible for defining the vision for the product with our key stakeholders.

One thing that I like – and feel is essential in my role – is to understand and anticipate our users’ needs. So, I can evaluate and prioritise product features and goals.

I truly believe my commitment to understanding customer needs and feedback here at eCabs has allowed me to contribute to my professional and personal growth.

Learning as I go

Scrum allows the team to work in small iterations. This helps the product to be built in an incremental approach, as we adapt to changes to return maximum value. This enables us to handle multiple projects concurrently.

One of my main tasks is evaluating the product progress at each iteration, as well as planning for the next one, based on the priority assigned.

So as a Product Owner I do not need to know all requirements in advance. Instead, I must take decisions to prioritise any backlog.

My fascination with people and their dynamics drives me to work towards finding solutions that can enhance the quality of experiences for both customers and businesses.

eCabs Technologies Product Owner Stephanie Portanier Mifsud

Our teams are very lucky to have a leadership team that is very approachable, supportive, and willing to support us through their invaluable and rare industry experience. They provide us with the individual space for all team members to be able to learn and excel in our roles.

I learn as I go along through continuous collaboration with my team. In this way, I can make the decisions and priorities to continue developing the right product for the business and stakeholders.

Pride and satisfaction

As a technology company that benefits from the wealth of knowledge that has been garnered over 13 years of operational experience, we are eager to bring our expertise and powerful technology platform to investors and operators alike as we venture into new territories.

Our decision to explore new markets was driven by the rising demand for our services. As well as a strong belief in the huge potential of our software offering.

My team and I have had the benefit of being able to rapidly push and test new product features onto the hyper-competitive local market, and then take those learnings and wins to our foreign partners.

We are proud and eager to bring our expertise and innovative solutions to a wider audience and make a positive impact on their lives and businesses.

I feel my journey and commitment to understanding customer needs and feedback has allowed me to contribute substantially to eCabs’ products. I cannot wait to see operations in the new markets scale!

Do you have the skills required to join Stephanie in eCabs Technologies’ super Product team?

Check out our openings here.

By eCabs Technologies Product Owner Stephanie Portanier Mifsud