Blue (Romania)

Effectively entering the competitive Bucharest ride-hailing market required Blue to stand out through superior safety, reliability, and technological innovation. To enter the market efficiently, Blue leveraged eCabs’ brand playbook and expertise, along with go-to-market guidance, to launch marketing and acquisition efforts with a focus on resource-light impact.

The existing Bucharest market suffered from low service standards and outdated vehicle fleets, hindering customer satisfaction and growth.

Autonom Drive partnered with eCabs Technologies to deploy their advanced white-label ride-hailing platform. This collaboration enabled Blue to launch seamlessly with a fleet of the latest Tesla Model 3 and Y vehicles, offering a premium, eco-friendly experience for riders. This marked the third successful deployment of eCabs’ platform, following the Taxi.gr launch in Athens, underscoring the scalability and reliability of their innovative solutions.