A Smarter Way to Ride in the UK

A major milestone in our international journey, as we expand into the UK with our newest City Partner, Like a Ride.

We’re proud to announce our official entry into the United Kingdom with the launch of our newest City Partner: Like a Ride, a Bristol-born, community-first ride-hailing operator. This marks the sixth European market where our enterprise mobility platform is now live, joining Malta, Athens, Bucharest, Brașov, and Berlin.

This expansion builds on the momentum of our recently completed €18 million technology development programme, a multi-year effort that has resulted in one of the most advanced ride-hailing platforms available to local operators today. Purpose-built for scalability, efficiency, and user experience, the platform is already powering operators across Europe who are ready to digitise and grow sustainably.

Like a Ride is led by Mircea Aron, a mobility entrepreneur with deep roots in the UK sector and a clear mission: to offer a ride-hailing experience rooted in fairness, driver empowerment, and community trust. Drawing on his team’s understanding of Bristol’s transport ecosystem, Mircea saw in eCabs Technologies not just a platform, but a partner offering end-to-end operational support: from seamless routing and secure payments to real-time insights for fleet management.

For us, this partnership reflects everything we believe in. Like a Ride represents the kind of local operator we built our platform for: those who want to do things differently, and who see technology as a tool for better service, not just scale. It’s a collaboration built on shared values: fairness, inclusion, innovation.

The ambitions are bold but grounded. Like a Ride is preparing to serve 100,000 active riders annually, with a network of 500 local drivers completing up to 3,000 rides per day. That vision begins in Bristol but doesn’t end there. Longer-term plans include expanding across strategic cities and towns in the UK, building a network of locally led, tech-enabled ride-hailing operations.

As we continue our mission to support operators in their digital transformation, this latest partnership is proof that there’s a different way to scale mobility; one that’s local first, backed by best-in-class technology, and built to last.

In the Press:

Times of Malta | MaltaCEOs