Cultivating a driver-centric culture at eCabs
Building the future together
6:00 AM—The sun is just beginning to rise as Grace, an eCabs driver with three years of experience, wakes up to start her day. She grabs her phone and opens the eCabs Driver App, which displays a personalised dashboard. She notices that there’s a surge in demand near Msida due to a morning conference—a detail highlighted thanks to our real-time data analytics.
6:30 AM—After a quick breakfast, Grace heads to her car. Before setting off, she checks the new driver campaigns feature in the app. This week, there’s a challenge to complete eight rides for a bonus. Motivated, she accepts the challenge.
7:00 AM—Grace picks up her first passenger, a business professional heading to the conference. The app’s navigation, powered by our partnership with Google Maps Mobility Platform, suggests the fastest route, avoiding unexpected traffic from an accident reported moments ago. The passenger is impressed with the smooth ride and leaves a five-star rating.
8:00 AM—Between rides, Grace receives a notification about surge pricing activated in her area—an update we implemented after drivers requested a way to maximise earnings during peak times.
9:30 AM—She stops by Ottimo Cafè for a quick coffee break. There, she chats with other drivers about the new gamification features. Some are excited about the friendly competition.. The shop buzzes with camaraderie, reinforcing the sense of community.
10:00 AM—Back on the road, Grace is also participating in a beta test for an upcoming app navigation feature using the new build. As a driver who frequently provides feedback, she’s invited to try out new tools before they’re released. She appreciates that her suggestions are valued and often see the light of day in app updates.
12:00 PM—After several more rides, Grace checks her progress on the driver campaign. She’s halfway to her goal. The gamification elements make her work feel more engaging, almost turning her day into a rewarding game.
2:00 PM—She picks up a passenger who mentions how much they enjoy using eCabs, citing positive experiences with friendly drivers like Grace. This feedback boosts her spirits, reminding her why she loves her job.
4:00 PM—As Grace wraps up her day, she reviews her earnings, which are higher thanks to the surge pricing periods and the driver campaign which she has now completed. Feeling accomplished, she heads home, looking forward to the next day’s challenges.
At eCabs, drivers like Grace are at the heart of everything we do. By immersing ourselves in their daily experiences, we understand the importance of tools and features that make their work more efficient, profitable, and enjoyable.
Like our CEO Matthew Bezzina says, ‘we respect the past, but we build for the future’. Our journey from a traditional dial-a-cab service to a leading digital ride-hailing platform has been guided by putting our drivers first.
Driving Innovation from Behind the Wheel
To truly understand our drivers, we need to experience their world. While some of us come from tech backgrounds, key members of our team are former drivers.
Their firsthand insights shape our product development, ensuring we address real challenges. They share stories about navigating busy streets, engaging with passengers, and the nuances of day-to-day driving that only someone behind the wheel would know.
By integrating their experiences, we’re able to build solutions that genuinely make a difference.
Collaborating on Features That Matter
We don’t make assumptions about what our drivers need—we ask them. Through beta test sessions, ride-alongs, and regular conversations at our garages, we maintain open communication.
This collaborative approach led to the implementation of surge pricing, a highly requested feature that helps drivers like Grace maximise earnings during peak demand.
One driver shared, “The introduction of surge pricing has really boosted my income during busy times. It’s great to see eCabs listening to us.”
Building the Future Together
The mobility industry is changing fast, and our drivers are at the forefront of this transformation. We understand that embracing innovation is a team effort.
By involving drivers—including former drivers now on our team—in the development process, we’re able to anticipate needs and deliver solutions that keep us all ahead of the curve.
Moreover, eCabs Technologies is actively engaging in collaborative consulting and testing initiatives with our international city partners. This ensures that our solutions are seamlessly aligned with the unique needs and expectations of each urban environment.
Your Voice Matters
Every driver has unique insights that contribute to our collective success. We’re committed to fostering an environment where voices are heard, ideas are valued, and contributions are recognised. After all, building the future of mobility is a journey we’re on together.
Are you an eCabs driver with ideas to share? Or maybe you’re interested in joining a company that values your input and invests in your growth? Reach out to us today and be part of shaping the future of ride-hailing.
Together, we’re not just driving cars—we’re driving change.
Check out our full-time and part-time vacancies.
By eCabs Technologies’ Product Owner, Driver Experience: Asemota ‘A.I’ Ize-Iyamu
