Blue expands to Brașov with eCabs Technologies

The Romanian ride-hailing brand takes its next step in nationwide growth, powered by a platform built for multi-city scale.

Blue, the Romanian ride-hailing service powered by eCabs Technologies, has launched operations in Brașov, expanding its footprint beyond Bucharest and accelerating its national growth plan.

This latest launch marks another milestone for eCabs Technologies, whose platform is designed from the ground up to enable mobility operators to scale efficiently across multiple jurisdictions. With Brașov now online, Blue is showing what’s possible when local ambition meets a technology platform built for scale.

Blue first launched in Bucharest in September 2023 with a fleet of Tesla Model 3 and Y vehicles and a commitment to modernising the ride-hailing experience in Romania. The fleet has since grown to include Mercedes EQEs, positioning Blue as a leader in the premium urban mobility segment. Backed by Autonom Drive, the country’s largest mobility operator, Blue has quickly earned a reputation for quality, safety, and a forward-thinking approach.

The move into Brașov – one of Romania’s largest and fastest-growing urban centres – confirms Blue’s intention to become a nationwide operator. With a population of over 20 million and more than 11 million tourist arrivals annually, Romania represents a high-potential market. Brașov in particular, with its strong year-round tourism, is an attractive opportunity for premium ride-hailing services.

The expansion also demonstrates the strength of the eCabs Technologies platform, which combines over 16 years of operational expertise with €18 million in investment to-date. The platform’s scalability and adaptability are helping local operators compete in regulated and competitive markets.

“This is exactly what we set out to do: help strong local operators expand rapidly and with confidence,” said eCabs Technologies CEO Matthew Bezzina. “We built this platform to handle the complexities of multi-city deployments, and Blue’s successful expansion into Brașov is a clear sign that it’s working.”

Andrei Stancu, Managing Partner at Blue, echoed this sentiment: “The ride-hailing space in Romania has long suffered from low service standards and outdated vehicles, driven by a race to the bottom on price. With Blue, we saw a clear gap and opportunity to set a new benchmark. We’re delivering a premium yet accessible service that’s built on safety, reliability, and a tech-driven user experience, operating 24/7 with modern, high-quality vehicles.”

eCabs Technologies now powers ride-hailing services in Malta, Athens (Greece), Berlin (Germany), Bucharest and Brașov (Romania), and Bristol (UK), with a growing presence in cities where legacy operators are modernising under their own brands. With a technology stack designed for flexibility, speed, and operational depth, the platform is enabling new mobility brands to emerge and thrive in competitive environments.

Blue’s expansion into Brașov is a significant chapter in that story, highlighting how purpose-built, operator-first technology is enabling mobility businesses to scale smarter and faster across Europe and beyond.

In the Press:

Times of Malta | MeetInc.