eCabs Technologies launches in Australia with RooRides

Operator-first ride-hailing tech arrives in Western Australia.

eCabs Technologies is now live in Western Australia with RooRides, starting in Esperance, one of the state’s most stunning coastal towns, and expanding next to other high-demand destinations. This brings us to seven countries and 18+ cities worldwide. Same mission, new coastline: help local operators launch, grow, and stay independent in markets dominated by global giants.

Meet RooRides

RooRides is built by a team that understands Western Australia’s rhythms: seasonal demand, regional journeys, and visitors who expect capital-city reliability. The goal is clear: redefine local mobility in Esperance first, then scale across the state with a brand locals and tourists can trust.

Alongside the tech rollout, our branding playbook enabled a rapid, low-friction go-live: vehicle livery, driver onboarding materials, app-store assets, signage, and launch collateral shipped as a cohesive kit. That’s why you’ll already see a tight, consistent visual presence on cars and across touchpoints: recognisable, trusted, and ready from day one.

Operator-first technology, built in real cities

Our platform was born in live city operations and hardened across multiple markets. For partners like RooRides, that translates into:

• Passenger & driver apps that drivers actually adopt and riders keep.
• One queue across channels (app, phone, business bookings) to lift availability and improve marketplace efficiency.
• Real-time dispatch & compliance tooling built for regulated environments.
• Operations analytics that turn day-to-day performance into compounding advantages.

This is the infrastructure that lets local operators deliver a seamless experience in regional markets, without ceding control to a global marketplace.

Australia joins a growing network

RooRides shows what happens when local ambition meets a battle-tested platform and ready-to-ship brand system: fast launch, immediate trust, and the runway to scale on your own terms. Australia is our latest step in a journey that has brought us to seven countries, 18+ cities. And we’re just getting started.

In the Press:

Times of Malta | WhosWho.mt | MaltaToday | Independent | TVMNews