Sticking to what works in ride-hailing apps
What places eCabs Technologies’ App amongst the best ride-hailing apps in the world today?
Modern-day applications are user-centric. We are no exception to the rule.
Instead of reinventing the wheel, we’ve applied our extensive learnings and experience to ensure a standardised seamless in-app experience.
The landscape of digital interfaces is constantly evolving. Yet there is something to be said for adhering to what users are familiar with. Especially in the fast-paced world of ride-hailing apps.
In our pursuit to design the optimal user experience, we’ve settled on a few key principles that drive our decision-making.
Seamless and intuitive experience
We prioritise a seamless UX/UI that reduces friction for users. Instead of trying to be overly innovative, we believe in building upon what users are already accustomed to in ride-hailing application layouts. This approach ensures an intuitive and natural experience for our end user. This ensures that customers can easily adopt the eCabs app wherever our technology is deployed without encountering any steep learning curves.
Consistent movement and action
Just as you would expect a book to open from the side rather than the top, or a door to swing, app functionalities should follow familiar patterns. At eCabs Technologies, we respect the ‘mental muscle memory’ users develop over time. Replicating existing movements means users won’t be caught off guard or feel the need to learn a new way to navigate an app. This also contributes to reducing drop-offs and increasing conversions.
Reduced cognitive load
Every second counts when you are trying to book a ride. By reducing the thinking time and effort required to use our app, we’re ensuring that you can book a cab swiftly and without hassle. Additionally, this ensures that your end customers reduce ‘toggling’, between other ride-hailing platforms. When users intuitively know what to do next, they stage engaged.
In essence, our design philosophy is to make the eCabs Technologies experience so smooth and effortless that it becomes the go-to choice when you need to book a cab, every single time.
Are we right?
By eCabs Technologies UX/UI Designer Kristen Jim Albuquerque
