eCabs Technologies is set to deploy its ride-hailing platform in Athens, Greece, as it begins taking its industry expertise and operational know-how to new jurisdictions.

The taxi.gr ride-hailing app, developed at the eCabs Technologies headquarters in St Julian’s, Malta, and operated by Intelligent Mobility App S.A. based in Athens, Greece, provides a seamless online ride-hailing solution for riders as well as safe and flexible work for drivers, empowering individuals to move and work on their own terms.

It is the first territory where eCabs Technologies’ ride-hailing platform is being launched with other international jurisdictions also in the pipeline.

eCabs Technologies Founder and Chief Executive Officer Matthew Bezzina said the upcoming launch in Athens in September is the fruition of years of research and development and months of collaboration with its partners in Greece.

The taxi.gr platform is set to be an important player in shaping the digital transformation of the ride-hailing landscape in Greece.

“We are really proud of what we have created and what the company has accomplished. Growing eCabs from a small three-man start-up in 2010 to a group of companies employing over 400 people and a technology company with industry-leading talent. Now we are excited for eCabs Technologies to be flying the Maltese flag in the international ride-hailing industry beyond Malta’s shores,” he said.

On his part, Manos Koronakos, CEO of Intelligent Mobility App S.A. said, “This is a great opportunity and a perfect time for us to be launching our Taxi.gr ride-hailing platform, in a market that is ripe for digital growth. We are very excited to be working with eCabs Technologies with whom we have forged a great understanding and relationship”.

Athens’ transportation market presents an exciting opportunity.

With a population of well over three million people, and more than six million annual tourist arrivals, the Greek capital has significant potential for growth.

And, with a significant portion of Greek rides still waved down from the curb or booked over the phone, the ride-hailing options for users remain largely offline.

Recognising the digital transformation sweeping through the industry globally, eCabs Technologies sought to create a dynamic online solution that caters to the needs of both riders and drivers alike.

“At eCabs Technologies we believe that by digitising the transport sector, we can unlock its potential.  This is what we have been driving towards everyday. Taking our tech to new, exciting jurisdictions like Athens is a big step towards achieving this goal,” Bezzina said.

Tailor-made tech

The eCabs Technologies engineering team in Malta developed a turnkey, white-label tech solution.

This allows businesses all over the world to use the platform together with eCabs industry expertise and experience, to successfully launch their brands in any jurisdiction.

The tech solution is also developed with bespoke country and city-specific features.

The taxi.gr platform being launched in Greece for instance, features a new in-app pricing model based on the metering requirements set by Helenic transport regulators.

Bezzina said that all new tailor-made technology components that are developed in Malta for specific countries will further enrich the eCabs Technologies platform.

These features are designed to provide optimal support for international partners through efficient deployment of country-specific features that respect different jurisdictions’ needs and regulations.

Invaluable support

Bezzina said that the objective of taking eCabs Technologies to new heights would not have been possible without the support of the Malta Development Bank:

“The MDB has supported this project from the start, believing in our relentless mission to internationalise and take our locally built technology overseas. We are thankful for their trust and their support to help finance this growth which has helped make our vision a reality.”

To launch taxi.gr in Athens, eCabs Technologies has partnered with a major player in the Greek transportation industry and Bezzina said the eCabs team is excited to be working with them.

Looking ahead, eCabs Technologies and its Greek partners have ambitious plans to extend the taxi.gr platform across mainland Greece and its islands, providing a convenient and reliable transportation solution to an even broader national audience.

As the partnership evolves, the focus will remain on enhancing the rider experience, providing economic opportunities for drivers, and contributing to the ongoing digital transformation of the transport sector.

eCabs Technologies meanwhile is also engaged in other internationalisation partnership projects and will be releasing further announcements in the coming months.

“This is an exciting time for us – eCabs Technologies is moving from local to international, empowering ride hailing technology beyond its home shores, one partnership at a time,” Bezzina said.

In the Press:

Times of Malta | Lovin Malta | Who’s Who | TVM News | MaltaCEOs | Greek City Times